A Online coach helps clients achieve their goals over the internet, usually through scheduled video conference calls. Online coaching can also be delivered through online communities, courses and pre-recorded resources.
Online coaches can work from home, a co-working space or even while traveling. The flexibility of location independence allows the coach to tailor their services and schedule according to the needs of their audience.
Building an audience starts with a website that clearly describes the coach’s credentials and the nature of their service. This is followed by engaging and converting prospects into customers via middle of the funnel tactics (email newsletters, offering free materials in exchange for an email address on a website). In the final stages of the online coaching funnel, the coach will offer a full-service package, such as community access or a month’s worth of sessions for a set price.
When establishing a pricing strategy, online coaches should consider both their overhead costs and the value that they are providing to their customers. It is recommended that they perform market research to understand the average price of coaching sessions related to their niche. This can help them determine an appropriate rate that is both competitive and justifiable based on the level of value provided to their audience.
As with any business, a solid marketing strategy is key to success. An online coaching program can be promoted on social media platforms like Instagram, Facebook and LinkedIn to reach a wider audience. In addition, a robust search engine optimization (SEO) strategy is critical to ensure that potential customers find the online coaching program when searching for relevant terms. Online coach