How Videography Can Help Real Estate Agents Sell Properties
Video marketing is a great way to promote properties for sale. These videos can feature a virtual walkthrough, an introduction from the agent and testimonials from previous clients.
Real estate market update videos discuss industry trends and interest rate fluctuations. They also help establish an agent as an expert in the field.
How to Get Started
In real estate, video is a powerful tool that can help you sell properties. It can be used to create property listings, provide home tours, highlight features of a property, and much more. Video can also be used to share testimonials and case studies, which are excellent tools for generating quality leads. However, it’s important to know what type of videos you should be creating to get the best return on your investment.
There are many different real estate video styles to choose from. The type of video you select will depend on the property’s value and your target audience. For example, a high-end home or a scenic vista might require a more documentary-style video, whereas a standard property might be better suited for a virtual tour or slide show.
Another factor to consider is the location of the property. Including footage of nearby restaurants, stores, and other amenities can add to the appeal of a property. Additionally, incorporating drone footage can add to the sense of scale and location.
Once you’ve chosen a style of real estate video, you’ll need to make sure you have the right equipment. While you can hire a professional videographer to create your videos, it is more cost-effective to learn how to use a digital camera and a video editing platform.
Planning
Real estate agents can make property listings more engaging with video, get more responses, close deals faster and market their services effectively. They just need the right tools and resources. Video marketing is becoming more important in the property industry as buyers search for homes and apartments primarily online and through social platforms such as YouTube, TikTok and Facebook.
Video allows you to showcase a home’s best features to prospective clients and attract more leads. But it’s important to have a clear plan before shooting a property listing video to ensure you get all the shots you need and cover all the angles. Creating a storyboard laying out the shots and coverage you want is a great way to save time and be sure you don’t miss anything during filming.
You can also use a real estate video template to make the process easier and quicker. These pre-baked templates come with b-roll, music, text and more to make the process of putting together real estate videos more straightforward.
When recording a real estate video, remember to show off your personality and connect with the audience. Be natural, speak in a conversational tone and avoid using too much jargon. For example, a first-time home buyer might be interested in a more conversational approach but may be turned off by an agent with too much technical language.
Equipment
Real estate videos provide a way to show off a property in a way that is more effective than photos alone. A video can convey the light quality, neighborhood vibe, and character of a home that can’t be captured through photographs. Moreover, video allows real estate agents to explain things in a clearer manner.
The equipment needed for real estate videography depends on the type of property that you are shooting. A good real estate camera should have a wide-angle lens for interior shots and a zoom for outdoor shots. A tripod is essential for real estate photography. A tripod that can be adjusted to different heights is ideal. A gimbal is also a necessity for real estate drone photography. It helps to stabilize the footage and is especially useful when recording indoors.
A walkthrough real estate video is a good way to showcase the space and highlights its best features. It is a more immersive experience than viewing a photograph of the room. However, a long walkthrough can be tedious and lead to a drop in engagement. Hence, it is important to pace your video and only highlight the rooms that are most impressive.
Another popular real estate video is a neighborhood guide, which can help potential buyers understand the area better. This is a great evergreen piece of content and can be used to promote other properties within the same neighborhood.
Shooting
Real estate photos can tell a story, but they don’t always convey the quality of light, neighborhood vibe, or character. That’s where real estate video comes in.
Taking the right kind of shots can make or break a real estate listing. The best real estate photographers understand the importance of having a list of must-have shots and reviewing them before leaving on a shoot. This helps them ensure they’ve captured everything they promised the client and saves them time re-shooting later.
A good real estate photographer also knows how to use a tripod and take pictures with manual settings. These skills are essential for real estate photography because they’ll help you capture sharp, clear images that will appeal to buyers. Incorporating the rule of thirds into composition and using a lens that minimizes distortion will also improve your results.
Using wide interior shots on a slider, close-ups of countertops and wood flooring, and footage of nearby shops and restaurants can help you create a compelling real estate video. A longer documentary-style tour is also effective, but it’s important to keep the length reasonable so that viewers don’t lose interest. A three-minute video is usually the sweet spot. It also gives you the opportunity to include a call-to-action at the end with contact information for your clients.