The Benefits of 3D Rendering

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3D rendering Christchurch is a great way for architects, engineers and builders to show clients what the finished project will look like. It can also help them collect data about the building, such as topographic information or surface texture.

Lujo New Zealand a luxury hammock brand required high quality photo realistic renders of their hammock fabrics to use in a promotional campaign. The rendered images allowed them to manipulate colours without the expense of a photographer and provide consistency across shots.

Building Information Modelling (BIM)

BIM stands for Building Information Modelling, and it is a 3D digital model-based process that provides architecture, engineering, and construction (AEC) professionals with the insights to plan, design, construct, and operate buildings and infrastructure. A BIM file contains a variety of data, including geometric dimensions and property information. It can also be used to create 2D drawings and 3D models of a proposed building.

BIM’s benefits include improved coordination, reduced risk, and more efficient construction. The technology allows architects, engineers, and contractors to design a project collaboratively using a single shared model. This helps to eliminate errors and inconsistencies by sharing information with all team members in a consistent manner. The BIM model can also be used for cost estimating, and it can help to coordinate material orders and fabrication schedules. It can also be used to identify conflicts between different systems, such as electrical and mechanical.

The latest applications of BIM include construction management and facility operations. Various research projects have shown that the use of BIM can increase productivity and reduce costs in construction. It also facilitates the coordination of activities between different stakeholders and leads to reduced project delays. According to a recent study, large firms are leading the use of BIM. However, small firms are lagging behind.


Visualising 3D design concepts is critical for clients and enables them to see the project as it will be completed. Building plans can be difficult to understand and convey the intended outcome of a project, but with 3D rendering Christchurch, it’s possible to show clients a digital model which can better communicate design concepts.

3D renders are calculated images using software that creates shadows, lights, textures and other elements to produce a photo-realistic image. These images can be used for architectural designs, interior and exterior building design, marketing, and other purposes. They can also be used in virtual reality (VR) to give users an immersive experience and allow them to interact with the environment and view the project before construction commences.

High resolution 3D renderings are used to demonstrate the design and aesthetic of a project before it’s built. This is particularly useful for large-scale buildings or structures, and it allows designers and engineers to make changes to the design before it’s too late. In addition, these images can be shared with stakeholders to help them understand and support the project.

Lujo uses 3d rendering to demonstrate different colour options for their hammocks and stands. High polygon geometric models paired with physically correct materials and lighting produce some spectacular and brand defining imagery for their marketing material. This is cost effective compared to studio photography for each iteration, and new variations can be quickly produced with minimal render costs.

Data Collection

For many projects, it’s impossible to see how a construction will look without the help of a 3D rendering. A skilled professional can turn digital designs into a realistic 3D image which will give clients an idea of what the finished product will be. This will help them make informed decisions about the project and its cost.

3D rendering is a computer process that uses virtual cameras to produce images. This allows engineers and architects to test different design options before construction begins. It also allows them to make changes quickly and easily. This can reduce project costs and time.

This process relies on a computer to calculate images rapidly enough to appear real-time and respond to user input. It has to calculate at least 24 frames (images) per second, produce high-quality images and avoid tearing or flickering. It also needs to be responsive enough to allow users to interact with the model.

Christchurch is a city that has been shaken to its core by the 2011 earthquakes. A team of spatial imaging experts from 3D World was contracted to survey the entire city using drones with Pix4Dmapper aerial photogrammetry software. The result was a 3D model of the entire city centre. This was used by local government and by the surveyors working with builders during EQC repairs.


The ability to collaborate with clients is one of the biggest benefits of 3D rendering Christchurch. Clients can see their proposed construction project in a digital model, making it easier for them to visualise and understand the final result. This makes 3D modelling a great solution for building plans and other architectural projects.

3d rendering is also a cost-effective option for companies that require multiple iterations of products. This is due to the low set up costs and re-renderable nature of 3d rendering. The ability to replace product models with different iterations of designs saves time and money for businesses compared to studio photography.

The high polygon geometry model combined with physically correct materials and lighting in the render software creates a flawless product for use in marketing images. This allows a consistent result to be produced which would be difficult or impossible with traditional photography and retouching techniques.

RubyFresh a fashion retailer needed multiple shots of their new handbag design to be used in their catalogue and for social media campaigns. This was difficult to achieve with traditional photography methods due to the size of the bag. 3d rendering allowed for close ups of the bags and various angles demonstrating the pockets and branding.

CCCU students worked on a CDIO project in partnership with VUW to solve an engineering problem. This utilised the Immersive visualization system developed by HIT Lab NZ (VisionSpace) and the open-source desktop 3D modeling application Blender. The immersive client and the desktop client both synchronize data via simultaneous connections to a Verse server and allow for collaborative remote modelling.

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